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P&G Making Inroads in Russia

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By: TOM BRANNA

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Procter & Gamble said it expects to reach $500 million in sales this year in the company’s fastest growing market, Russia. Sales are expected to top $1 billion in the next two years and $3 billion in a decade, P&G Russian market chief Daniela Riccardi said. Experts said the potential for 50% growth in annual sales is unmatched in the West as is the pool of potential Russian customers.“Russia has crossed the threshold for us, and we’re expanding our business there,&#82...

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